LIBROS DEL AUTOR: t curtin

7 resultados para LIBROS DEL AUTOR: t curtin

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  • International Public Relations
    Patricia A. Curtin / T. Kenn Gaither
    International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regu...
    Disponible

    227,92 €

  • Managing Green Issues
    T. Curtin
    Green issues have a large impact on how an organization is seen and huge implications for the organization’s success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage. ...
    Disponible

    48,17 €

  • Managing Green Issues
    T. Curtin
    Green issues have a large impact on how an organization is seen and huge implications for the organization’s success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage. ...
    Disponible

    66,76 €

  • Managing A Crisis
    T. Curtin
    This new practical guide explains what makes a crisis and who are the key players. It shows the importance of prior preparation and testing so that the company fully understands the crisis management environment and the importance of communications. Also included are checklists that should form part of the company’s crisis management handbook and discussion of training and lear...
    Disponible

    66,87 €

  • Managing A Crisis
    T. Curtin
    This new practical guide explains what makes a crisis and who are the key players. It shows the importance of prior preparation and testing so that the company fully understands the crisis management environment and the importance of communications. Also included are checklists that should form part of the company’s crisis management handbook and discussion of training and lear...
    Disponible

    48,30 €

  • Managing Green Issues
    T. Curtin
    The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation’s success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, ...
    Disponible

    48,18 €

  • Managing Green Issues
    T. Curtin
    The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation’s success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, ...
    Disponible

    66,78 €