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MANAGING CUSTOMER VALUE

MANAGING CUSTOMER VALUE

Managing Customer Value

Dilip Soman / DILIP SOMAN & SARA N-MARANDI / Sara N-Marandi / SOMAN DILIP

67,30 €
IVA incluido
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Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9789812838278

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Otros libros del autor

  • MANAGING CUSTOMER VALUE (2ND ED)
    Dilip Soman / DILIP SOMAN & SARA N-MARANDI / Sara N-Marandi / SOMAN DILIP
    How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics...