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Managing Customer Experiences in an Omnichannel World

Managing Customer Experiences in an Omnichannel World

Taskin Dirsehan

158,91 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2020
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9781800433892

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Sobre IBD

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

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