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Managing Corporate Values in Diverse National Cultures

Managing Corporate Values in Diverse National Cultures

Philippe d’Iribarne

302,39 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9780415504638

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Sobre IBD

Based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan, Philippe d’Iribarne looks at how a Western company can and should manage its cross-cultural, corporate values in its foreign subsidiaries and whether these values are universal or only Western specific.

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