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Managing and Marketing Tourist Destinations

Managing and Marketing Tourist Destinations

Metin Kozak / Seyhmus Baloglu

85,35 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9780415811484
85,35 €
IVA incluido
Disponible

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Sobre IBD

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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  • Managing and Marketing Tourist Destinations
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    Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness. ...
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