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Macro-Social Marketing Insights

Macro-Social Marketing Insights

Ann-Marie Kennedy

267,91 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9781138322080

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Sobre IBD

This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

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  • Macro-Social Marketing Insights
    Ann-Marie Kennedy
    This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented. ...
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