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Luxury the Chinese Way

Luxury the Chinese Way

S. Rovai

97,59 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781349711239
97,59 €
IVA incluido
Disponible

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Sobre IBD

China’s love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of ’Chinese characteristics’ on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China’s innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

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Otros libros del autor

  • Luxury the Chinese Way
    S. Rovai
    China’s love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with ...