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Luxury Marketing and Brand Strategy

Luxury Marketing and Brand Strategy

Gina Cook / Květa Olšanová / Marija Zlatić

270,10 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781032974330

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Sobre IBD

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

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