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Luxury, Lies and Marketing

Luxury, Lies and Marketing

M. Sicard

48,20 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Gestión: liderazgo y motivación
ISBN:
9781349443062
48,20 €
IVA incluido
Disponible

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Sobre IBD

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

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