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Brand Revolution

Brand Revolution

M. Sicard

48,39 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Gestión: liderazgo y motivación
ISBN:
9781349437306
48,39 €
IVA incluido
Disponible

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Sobre IBD

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L’Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

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