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Luxury Fashion Marketing and Branding

Luxury Fashion Marketing and Branding

Alice Dallabona

241,24 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032207070

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Sobre IBD

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

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Otros libros del autor

  • Luxury Fashion Marketing and Branding
    Alice Dallabona
    Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. ...
    Disponible

    73,90 €