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Loyalty Management

Loyalty Management

Cristina Ziliani / Marco Ieva

83,73 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032510354
83,73 €
IVA incluido
Disponible

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Sobre IBD

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

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Otros libros del autor

  • Loyalty Management
    Cristina Ziliani / Marco Ieva
    In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management. ...