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L’intelligenza artificiale e la gestione delle relazioni con i clienti (CRM) nelle PMI

L’intelligenza artificiale e la gestione delle relazioni con i clienti (CRM) nelle PMI

Touraj Jafari

98,75 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786202337854
98,75 €
IVA incluido
Disponible

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Sobre IBD

Questo libro esplora il ruolo trasformativo dell’Intelligenza Artificiale (AI) nel potenziamento dei sistemi di Customer Relationship Management (CRM), in particolare all’interno delle piccole e medie imprese (PMI). Esamina come gli strumenti CRM integrati con l’IA ottimizzino il coinvolgimento dei clienti, snelliscano le strategie di marketing, personalizzino le esperienze e migliorino i processi decisionali. Attraverso casi di studio reali e ricerche recenti, il libro evidenzia le applicazioni pratiche, le sfide e l’impatto misurabile dell’IA sulla crescita delle vendite e sulla fidelizzazione dei clienti. Offre spunti preziosi per imprenditori, professionisti del CRM e ricercatori che intendono comprendere l’intersezione tra l’IA e le pratiche commerciali incentrate sul cliente nel contesto delle PMI.

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