L’innovation par la co-création communautaire

L’innovation par la co-création communautaire

Camilla Dindorp / Jakob Helnæs

88,21 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208687229
88,21 €
IVA incluido
Disponible

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Sobre IBD

Ce livre présente la cocréation communautaire comme un nouveau concept et explore les différentes phases de la cocréation communautaire et la manière de maximiser à la fois la richesse et la portée de l’implication des utilisateurs dans l’innovation. Ces deux facteurs sont étroitement liés à la réussite du processus d’innovation. La cocréation communautaire permet d’innover à la fois avec les utilisateurs principaux et les clients cibles, ce qui permet d’améliorer considérablement les résultats de l’innovation. En outre, la recherche suggère que la communauté en elle-même peut motiver les cocréateurs à rester engagés dans la marque et le processus de cocréation, ce qui répond efficacement à l’un des défis posés par de nombreuses autres méthodes de cocréation.

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