Innowacja poprzez współtworzenie społeczności

Innowacja poprzez współtworzenie społeczności

Camilla Dindorp / Jakob Helnæs

88,22 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208686987
88,22 €
IVA incluido
Disponible

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Sobre IBD

Niniejsza książka wprowadza współtworzenie społeczności jako nową koncepcję i bada różne fazy współtworzenia społeczności oraz sposoby maksymalizacji zarówno bogactwa, jak i zasięgu zaangażowania użytkowników w innowacje. Te dwa czynniki są ściśle powiązane z pomyślnym wynikiem procesu innowacji. Współtworzenie społeczności umożliwia innowacje zarówno z wiodącymi użytkownikami, jak i docelowymi klientami, co z kolei znacząco wpływa na wyniki innowacji. Co więcej, badania sugerują, że społeczność sama w sobie może motywować współtwórców do pozostania zaangażowanymi w markę i proces współtworzenia, co skutecznie radzi sobie z jednym z wyzwań wielu innych metod współtworzenia.

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