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L’industria dei media all’aperto a Hong Kong

L’industria dei media all’aperto a Hong Kong

Chong Hannah / Ko David / Lee Queenie

54,06 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208593353
54,06 €
IVA incluido
Disponible

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Sobre IBD

Abbiamo tre co-autori, uno dal Messico: Chiu Armando Flores e gli altri due dalla Cina continentale. Si tratta di: Chen Yi e Zhang Ying Yao. Anche loro contribuiscono molto. Il libro fornisce un quadro olistico e ben bilanciato, nonché una prospettiva dinamica unica nel settore dei media pubblicitari all’aperto di Hong Kong. Questo libro aiuterà gli studenti, gli MBA e gli uomini d’affari internazionali a comprendere non solo i concetti e i problemi, ma anche le dinamiche e i meccanismi causali dell’industria pubblicitaria. Questo libro è una panoramica concisa e accessibile delle principali aziende di pubblicità esterna (locali e internazionali) di Hong Kong. Un modello di business unico è stato sviluppato per i manager in modo da avere un modo facile da capire e ben illustrato, e permette anche a coloro che non hanno familiarità con il settore della pubblicità esterna di ottenere una rapida comprensione degli elementi essenziali.

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