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L’impatto dell’intelligenza artificiale sul targeting della pubblicità online

L’impatto dell’intelligenza artificiale sul targeting della pubblicità online

Oyebola Toyese

72,88 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208347529
72,88 €
IVA incluido
Disponible

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Sobre IBD

Dato che la pubblicità online e l’intelligenza artificiale hanno influenzato profondamente il settore commerciale, questo libro riporta uno studio di ricerca che ha indagato dove si sta dirigendo la pubblicità online analizzando l’intelligenza artificiale e la pubblicità online in quattro fasi: in primo luogo, la crescita della pubblicità guidata dall’intelligenza artificiale. In secondo luogo, l’interesse contrapposto tra l’utilizzo dei dati dell’innovazione e i diritti dei dati personali. Terzo, l’attuale posizione delle aziende sull’uso dell’IA e della pubblicità online. Infine, la comprensione dell’avanzamento dell’impegno dei consumatori per quanto riguarda il targeting pubblicitario abilitato dall’IA per un targeting più decisivo. Questo libro include l’implementazione della pubblicità guidata dall’IA nei loro sforzi di marketing per la crescita del business e, se non praticata, i risultati hanno esposto maggiori informazioni sulle loro restrizioni.

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