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L’impatto del WOMM sull’interfaccia relazioni pubbliche-marketing

L’impatto del WOMM sull’interfaccia relazioni pubbliche-marketing

Paolo Debellini

58,03 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208571443
58,03 €
IVA incluido
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Sobre IBD

Il modo in cui le aziende comunicano ai loro interlocutori è stato sconvolto dall’avvento del Word of Mouth Marketing. Inizialmente visto come una moda o come un mezzo per comunicare tra adolescenti e studenti universitari, in breve tempo i siti web dei social media sono diventati così essenziali per le aziende che è stato necessario un elevato grado di adattamento. Non si tratta di un semplice cambiamento di formato, ma di una vera e propria rivoluzione culturale. Questo libro esplora le radici di tale cambiamento e come l’interfaccia Marketing-Pubbliche Relazioni ne sia stata influenzata.

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