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L’impatto dei social media sulle aziende

L’impatto dei social media sulle aziende

Sarah Werthmueller

75,35 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202332200
75,35 €
IVA incluido
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Sobre IBD

Poiché un numero crescente di aziende è attivo sulle piattaforme dei social media e l’ambiente virtuale è diventato più complesso, comunicare online con il gruppo target rappresenta un vantaggio competitivo. Pertanto, conoscere l’impatto di queste attività sulle vendite ed essere consapevoli dei loro limiti aiuta a massimizzare gli obiettivi prefissati da un’azienda. Questo studio esamina l’influenza del social media marketing sul traffico verso il sito web di un’azienda e sull’iscrizione al suo servizio. Inoltre, vengono analizzati l’impatto delle risorse di un’azienda sui social media e le sfide che ne derivano per il business.

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