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Leveraged Marketing Communications

Leveraged Marketing Communications

 

268,02 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9780367725464

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.

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