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L’esthétique de la publicité

L’esthétique de la publicité

Friedrich Hildebrand Homburger

66,73 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Filosofía
ISBN:
9786209632471
66,73 €
IVA incluido
Disponible

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Sobre IBD

Depuis que, il y a des centaines d’années, on attirait la clientèle sur les marchés de Babylone à l’aide d’inscriptions cunéiformes gravées sur des tablettes de pierre, la publicité s’est progressivement imposée dans notre société. Avec la surabondance de produits de l’époque actuelle, qui a déjà commencé à l’époque de la révolution industrielle, cette pénétration du quotidien culmine en outre dans une acceptation par le consensus social. Les attitudes critiques à l’égard du système, à l’instar du Meilleur des mondes d’Aldous Huxley, sont de plus en plus présentes dans la littérature et se perdent ainsi dans l’euphorie générale des consommateurs. Et bien qu’en Allemagne seulement, 3 000 messages publicitaires en moyenne par jour atteignent l’œil du consommateur, son appétit ne semble pas encore être satisfait. Une chose est sûre : l’omniprésence actuelle de la publicité ne serait pas possible sans l’attitude positive des gens à son égard. Mais d’où vient-elle ?

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