Inicio > Humanidades > Filosofía > Estetyka reklamy
Estetyka reklamy

Estetyka reklamy

Friedrich Hildebrand Homburger

66,66 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Filosofía
ISBN:
9786209627354
66,66 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Od setek lat, kiedy to na targowiskach Babilonu reklamowano się za pomocą wyrytych w kamiennych tablicach pism klinowych, reklama coraz bardziej zakorzeniała się w naszym społeczeństwie. Wraz z zalewem produktów w dzisiejszych czasach, który rozpoczął się już w epoce rewolucji przemysłowej, ta „penetracja codzienności' osiąga szczyt w postaci akceptacji w konsensusie społecznym. Postawy krytyczne wobec systemu, takie jak w powieści Aldousa Huxleya „Nowy wspaniały świat', coraz częściej pojawiają się w literaturze i giną w ogólnej euforii konsumentów. I chociaż tylko w Niemczech średnio 3000 komunikatów reklamowych dziennie dociera do konsumentów, ich apetyt wydaje się nie być jeszcze zaspokojony. Jedno jest pewne: obecna wszechobecność reklamy nie byłaby możliwa bez pozytywnego nastawienia ludzi do niej. Ale skąd się ono bierze?

Artículos relacionados

  • Introduction to a Future Way of Thought
    Kostas Axelos / Kenneth Mills
    'Technologists only change the world in various ways in generalized indifference; the point is to think the world and interpret the changes in its unfathomability, to perceive and experience the difference binding being to the nothing.'Anticipating the age of planetary technology Kostas Axelos, a Greek-French philosopher, approaches the technological question in this book, firs...
    Disponible

    18,58 €

  • Capsule
    John Kenneth Press
    Join John and Adam as they wander the mean streets of Japan on a psychedelic fueled search for identity. While fun for the average reader, this book could also serve as a philosphy textbook because of its ordered exploration of sources of identity. Ultimately this trip through nationalist attacks, sex, and drugs, will take you to a better understanding of yourself and your pl...
    Disponible

    11,51 €

  • If you look at it long enough...
    Paul Hallam
    Originally written for an academic journal, If you look at it long enough... is primarily a personal account of Paul Hallam’s recollections of “self-abuse” through the consumption of porn over several decades. Challenging the familiar form of an “academic essay,” this autobiographical narrative raises several questions in relation to our contemporary morals related to sex in ge...
    Disponible

    11,30 €

  • The Teachers of Gurdjieff
    Rafael Lafort / Rafael Lefort
    When The Teachers of Gurdjieff was first published more than 50 years ago, it made a considerable stir. George Ivanovich Gurdjieff had been one of the most famous mystics in the West in the first half of the 20th century - a teaching master who had many fashionable and influential pupils. He had a striking appearance and manner of teaching, and his teaching proved to be very in...
    Disponible

    20,45 €

  • Manifesto of the Communist Party
    Karl Marx
    The Communist Manifesto was first published on February 21, and it is one of the world’s most influential political tracts. Commissioned by the Communist League and written by communist theorists Karl Marx and Friedrich Engels, it laid out the League’s purposes and program. The Manifesto suggested a course of action for a proletarian (working class) revolution to overthrow the ...
  • The Art of Literature
    Arthur Schopenhauer
    Collected here are eight short essays, On Authorship, On Style, On the Study of Latin, On Men of Learning, On Thinking for Ones Self, On Criticism, On Reputation, On Genius, by the world renowned philosopher Arthur Achopenhauer. ...

Otros libros del autor

  • L’esthétique de la publicité
    Friedrich Hildebrand Homburger
    Depuis que, il y a des centaines d’années, on attirait la clientèle sur les marchés de Babylone à l’aide d’inscriptions cunéiformes gravées sur des tablettes de pierre, la publicité s’est progressivement imposée dans notre société. Avec la surabondance de produits de l’époque actuelle, qui a déjà commencé à l’époque de la révolution industrielle, cette pénétration du quotidien...
    Disponible

    66,73 €

  • A estética da publicidade
    Friedrich Hildebrand Homburger
    Desde que, há centenas de anos, se procurava atrair clientes nos mercados da Babilónia através de escrita cuneiforme gravada em tábuas de pedra, a publicidade tem vindo a estabelecer-se cada vez mais na nossa sociedade. Com a abundância de produtos da era atual, que já se iniciou na época da Revolução Industrial, esta penetração no quotidiano culmina também numa aceitação no co...
    Disponible

    66,66 €

  • L’estetica della pubblicità
    Friedrich Hildebrand Homburger
    Da quando, centinaia di anni fa, nei mercati di Babilonia si cercava di attirare la clientela con scritte cuneiformi incise su tavolette di pietra, la pubblicità si è affermata sempre più nella nostra società. Con l’attuale sovrabbondanza di prodotti, iniziata già ai tempi della rivoluzione industriale, questa 'penetrazione nella vita quotidiana' culmina inoltre in un’accettazi...
    Disponible

    66,66 €

  • The aesthetics of advertising
    Friedrich Hildebrand Homburger
    Since hundreds of years ago, when customers were attracted to Babylon’s markets using cuneiform script carved into stone tablets, advertising has become increasingly established in our society. With today’s glut of products, which began during the Industrial Revolution, this 'penetration of everyday life' has culminated in acceptance by social consensus. System-critical attitud...
    Disponible

    66,66 €