Les relations B2B dans le cadre du marketing transactionnel et relationnel

Les relations B2B dans le cadre du marketing transactionnel et relationnel

Milo Radulović / Žarko Petrović

74,95 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208966478
74,95 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Identifier, distinguer et conceptualiser les relations interentreprises émergentes dans le cadre du marketing transactionnel et du marketing relationnel, ainsi que le réseau de distribution et leurs applications dans la pratique. La recherche a prouvé que le marketing transactionnel et le marketing relationnel sont interconnectés et vont de pair avec les étapes d’établissement et de développement des relations interentreprises. Lorsque ces deux concepts théoriques sont solides, il est évident que le réseau de distribution l’est également.

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