B2B-Beziehungen im Transaktions- und Beziehungsmarketing

B2B-Beziehungen im Transaktions- und Beziehungsmarketing

Milo Radulović / Žarko Petrović

75,02 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208966454
75,02 €
IVA incluido
Disponible

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Sobre IBD

Identifizierung, Unterscheidung und Konzeptualisierung neu entstehender Business-to-Business-Beziehungen innerhalb des Transaktions- und Beziehungsmarketings sowie des Vertriebsnetzes und deren Anwendungen in der Praxis. Die Untersuchung hat gezeigt, dass Transaktions- und Beziehungsmarketing miteinander verbunden sind und mit den Phasen der Etablierung und Entwicklung von B2B-Beziehungen einhergehen. Wenn diese beiden theoretischen Konzepte stark ausgeprägt sind, ist auch eine Stärkung des Vertriebsnetzes zu beobachten.

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