Le marketing lié à une cause en Inde

Le marketing lié à une cause en Inde

Kota Neela Mani Kanta

118,37 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209430084
118,37 €
IVA incluido
Disponible

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Sobre IBD

Le marketing lié à une cause est une stratégie volontaire gagnant-gagnant conçue par les entreprises dans le cadre de leur responsabilité sociale. Le marketing lié à une cause (CRM) combine des activités philanthropiques et marketing, dans le cadre desquelles le client est incité à acheter un produit par le biais de publicités et de promotions marketing, et une partie des revenus générés est reversée à une cause. Cet ouvrage donne un aperçu des différentes variables qui influencent le succès d’une campagne de marketing lié à une cause. Il explique le point de vue des Indiens, ce qui permet aux entreprises d’utiliser les informations qu’il contient pour concevoir des campagnes de marketing lié à une cause réussies.

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