Cause Related Marketing in Indien

Cause Related Marketing in Indien

Kota Neela Mani Kanta

118,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209422409
118,35 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Cause Related Marketing ist eine freiwillige Win-Win-Strategie, die von Unternehmen im Hinblick auf ihre soziale Verantwortung entwickelt wurde. Cause Related Marketing (CRM) ist eine Kombination aus philanthropischen und marketingbezogenen Aktivitäten, bei der Kunden durch Werbung und Marketingaktionen zum Kauf eines Produkts motiviert werden und ein Teil der erzielten Einnahmen für einen guten Zweck gespendet wird. Dieses Buch gibt Einblicke in die verschiedenen Variablen, die den Erfolg einer Cause Related Marketing-Kampagne beeinflussen. Es erläutert die Sichtweisen der Inder, sodass Unternehmen die Informationen in diesem Buch für die Gestaltung erfolgreicher Cause Related Marketing-Kampagnen nutzen können.

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