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Le marketing de rue en Afrique

Le marketing de rue en Afrique

Pierre Mouandjo B. Lewis

60,73 €
IVA incluido
Disponible
Editorial:
Editions L’Harmattan
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9782343057705
60,73 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Cet ouvrage, abondamment illustré d'exemples, se veut un outil pédagogique pour faciliter la compréhension de ce 'Marketing de rue' tant développé par ses acteurs en Afrique. Son but est de mettre à la disposition des étudiants et responsables d'entreprises un manuel leur permettant de saisir les opportunités qui leur sont offertes par ce nouveau marché que représente la rue et où se déroulent des pratiques commerciales 'agressives' et une concurrence farouche entre les entrepreneurs individuels, les grandes sociétés et les Petites et Moyennes Industries.

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