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Le comunicazioni di marketing, la porta d’accesso al cuore dei consumatori

Le comunicazioni di marketing, la porta d’accesso al cuore dei consumatori

Isaac Tandoh

83,04 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209215209
83,04 €
IVA incluido
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Sobre IBD

La comunicazione di marketing rimane una tecnica essenziale per far arrivare i beni e i servizi al mercato di riferimento. In sostanza, gli operatori di marketing devono padroneggiare gli strumenti di comunicazione di marketing e utilizzarli in modo efficace per far arrivare i loro beni e servizi dove dovrebbero essere e per ottenere un ritorno sui loro investimenti. Questo studio analizzerà i concetti di base della comunicazione di marketing e la sua relazione con le grandi prestazioni delle banche. È una lettura obbligata, consigliata a marketer, ricercatori, istituzioni finanziarie e studenti di marketing. L’autore, avendo trascorso anni nel settore e lavorando come responsabile della comunicazione di marketing per diversi istituti, ha aggiunto un approccio pratico allo studio.

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