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Launching New Products

Launching New Products

Launching New Products

John Westman / Paul Sowryrda

18,57 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781606499221
18,57 €
IVA incluido
Disponible

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Sobre IBD

The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.

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