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Las fuerzas competitivas de mercado y su influencia en la incorporación de las TIC en las PyME. Un estudio exploratorio

Las fuerzas competitivas de mercado y su influencia en la incorporación de las TIC en las PyME. Un estudio exploratorio

Dora Luz González-Bañales / José Antonio Gutierrez Reyes / Martín Gustavo Leyva Alanís

7,51 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2013
Materia
Informática: cuestiones generales
ISBN:
9781326275969
7,51 €
IVA incluido
Disponible

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Sobre IBD

Publicación que presenta resultados de una investigación sobre el diagnóstico de la incorporación de las TIC en las empresas de tamaño micro, pequeñas y medianas y la influencia de las 5 fuerzas competitivas de mercado en la decisión de su incorporación (clientes, proveedores, productos sustitutos, nuevos entrantes, competencia), considerando a un grupo de empresas ubicadas en un estado del norte de México (Durango).

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