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La perception qualitative d’un site web à l’exemple d’une entreprise

La perception qualitative d’un site web à l’exemple d’une entreprise

Markus Breitenlechner

66,66 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209530050
66,66 €
IVA incluido
Disponible

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Sobre IBD

Comment un site web est-il perçu par différents groupes cibles ? Existe-t-il des différences de perception dues à des connaissances différentes sur l’entreprise, le produit ou même le marché ? Ce travail se concentre spécifiquement sur la question de savoir s’il existe des différences de perception du site web de l’entreprise J. Zimmer Maschinenbau entre les personnes étrangères à l’entreprise ou au secteur et celles qui les connaissent bien.

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