La montée en puissance des entreprises agroalimentaires en quête de parts de marché et

La montée en puissance des entreprises agroalimentaires en quête de parts de marché et

Ibrahim Haroun

52,35 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208919559
52,35 €
IVA incluido
Disponible

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Sobre IBD

De nos jours, les responsables de l’agroalimentaire travaillent dans un monde très dynamique qui oblige les entreprises à étendre leurs activités à l’échelle mondiale. L’expansion mondiale a donc attiré l’attention de nombreuses entreprises qui cherchent à accroître leur part de marché et, à terme, à atteindre les objectifs qu’elles se sont fixés. Cet ouvrage a toutefois pour objectif de fournir aux responsables les compétences et les connaissances nécessaires pour atteindre ces objectifs. Jusqu’à récemment, les responsables de l’agroalimentaire évoluaient et opéraient dans un environnement très dynamique, très volatile, à la technologie sophistiquée et résolument axé sur le consommateur.

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