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Kundenzufriedenheit in industriellen Geschäftsbeziehungen

Kundenzufriedenheit in industriellen Geschäftsbeziehungen

Matthias Bauer

78,81 €
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Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Ventas y marketing
ISBN:
9783824471287
78,81 €
IVA incluido
Disponible

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Sobre IBD

Am Beispiel gewerblicher Transportdienstleistungen analysiert Matthias Bauer die empirische Relevanz verschiedener Faktoren der Kundenzufriedenheit und zeigt, dass insbesondere kritische Ereignisse die Zufriedenheitsbildung in Geschäftsbeziehungen direkt beeinflussen.

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