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Kundenzufriedenheit durch additive Dienstleistungen

Kundenzufriedenheit durch additive Dienstleistungen

Sonja Kieffer

79,05 €
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Obras de teatro, textos teatrales
ISBN:
9783824477005
79,05 €
IVA incluido
Disponible

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Sobre IBD

Unter Berücksichtigung dienstleistungs- und industriegütermarktspezifischer Aspekte entwickelt Sonja Kieffer einen Methodenansatz, mit dem sich feststellen lässt, welche Dienstleistungen für welche Kaufentscheidungsbeteiligten in welchen Kaufphasen von Bedeutung sind. Basis ist eine Methodenkombination von ereignis- und merkmalsorientierten Verfahren zur Messung der Zufriedenheit.

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