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Kundenwertorientiertes Revenue Management im Dienstleistungsbereich

Kundenwertorientiertes Revenue Management im Dienstleistungsbereich

Tobias von Martens

96,94 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834915986
96,94 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Tobias von Martens entwickelt ein Managementmodell für die Kapazitätssteuerung unter Berücksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle für die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen für die praktische Anwendung des Modells ab.

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