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Kundenrückgewinnungsmanagement im stationären Einzelhandel

Kundenrückgewinnungsmanagement im stationären Einzelhandel

Falk Ritschel

96,97 €
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834930538
96,97 €
IVA incluido
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Sobre IBD

Falk Ritschel untersucht die Umsetzung eines strategischen Kundenrückgewinnungsmanagements im stationären Einzelhandel. Dazu wird der klassische Prozess der Kundenrückgewinnung unter Berücksichtigung der Besonderheiten des stationären Einzelhandels erweitert und empirisch belegt.

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