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Kundenmanagement Im Multi-Channel-Vertrieb

Kundenmanagement Im Multi-Channel-Vertrieb

Hartmut H. Biesel

60,07 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783322903037
60,07 €
IVA incluido
Disponible

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Sobre IBD

'Kundenmanagement im Multi-Channel-Vertrieb' liefert Strategien und Werkzeuge für die konsequente Kundenorientierung über differenzierte Vertriebskanäle hinweg: von Vertriebs-Scorecard und 1:1-Marketing über Category Management und Efficient Consumer Response bis hin zu Loyalitätsprogrammen und Beschwerdemanagement.

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