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Kundenkontakte Und Kundenkontaktsequenzen Im Multi Channel Marketing

Kundenkontakte Und Kundenkontaktsequenzen Im Multi Channel Marketing

Sascha Steinmann

96,47 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834926371
96,47 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Sascha Steinmann zeigt auf, wie die Kundenkontakte und Kundenkontaktsequenzen als multidimensionale Sachverhalte zu erfassen und mit Hilfe der Methoden der Sequenzanalyse auszuwerten sind.

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