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Kundeninteraktionskompetenz in Industriegütermärkten

Kundeninteraktionskompetenz in Industriegütermärkten

Frank Danzinger

90,59 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834921246
90,59 €
IVA incluido
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Sobre IBD

Aufbauend auf ressourcenbasierten und sozialwissenschaftlichen Ansätzen untersucht Frank Danzinger die Kundeninteraktionskompetenz in Industriegütermärkten. Diese resultiert aus dem Zusammenspiel der strategischen Ausrichtungen Interaktions- und Lernorientierung.

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