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Kundenintegration und Kundenbindung

Kundenintegration und Kundenbindung

 

96,98 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834914729
96,98 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Das Werk enthält wissenschaftlich fundierte sowie praxisorientierte Beiträge, die sich mit folgenden Themenbereichen auseinandersetzen: • Kundenorientierte Produktentwicklung und Produktionskonzepte (Open Innovation, Mass Customization) • Customer Relationship Management (Kundenakquise, Kundenbindung, Marken- und Kundenwert) • Dienstleistungsmanagement

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