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Kundenbindungsstrategien Fur Business-To-Consumer-Markte

Kundenbindungsstrategien Fur Business-To-Consumer-Markte

Ariane Bagusat

90,98 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835001381
90,98 €
IVA incluido
Disponible

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Sobre IBD

Ariane Bagusat entwickelt einen Ansatz zur Generierung von Kundenbindungsstrategien auf Business-to-Consumer Märkten, der empirisch auf seine Gültigkeit und Praktikabilität überprüft wird.

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