Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Kundenbindung und Involvement
Kundenbindung und Involvement

Kundenbindung und Involvement

Sabine Jaritz

90,68 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834910363
90,68 €
IVA incluido
Disponible

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Sobre IBD

Sabine Jaritz untersucht den Zusammenhang von (Low) Involvement und Kundenbindung. Auf Basis theoretisch-konzeptioneller Überlegungen stellt die Autorin ein Kundenbindungs-Modell auf und überprüft es anschließend mit Hilfe einer empirischen Erhebung.

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