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Kundenbindung in Vertikalen Kontraktmarketingsystemen

Kundenbindung in Vertikalen Kontraktmarketingsystemen

Klaus Bodensteiner

96,86 €
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835003781
96,86 €
IVA incluido
Disponible

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Sobre IBD

Anhand des Marktes für Ersatzteile in der Automobilwirtschaft zeigt Klaus Bodensteiner systemimmanente Interessengegensätze zwischen Herstellern und Händlern auf, definiert den Begriff der Kunden- bzw. Händlerbindung und entwickelt ein kausalanalytisches Modell zu dessen Erklärung und Messung. Er überprüft seine Erkenntnisse empirisch und erläutert Implikationen für Automobilhersteller.

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