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Kundenbeziehungsfähigkeit

Kundenbeziehungsfähigkeit

Sebastian Lütje

89,69 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834914019
89,69 €
IVA incluido
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Sobre IBD

Vor dem Hintergrund des Dynamic Capabilities View nimmt Sebastian Lütje eine theoriegeleitete Konzeptionalisierung der Kundenbeziehungsfähigkeit vor und untersucht deren Erfolgswirksamkeit. Die Ergebnisse der empirischen Überprüfung weisen auf eine valide Messung der Kundenbeziehungsfähigkeit mittels der drei postulierten Dimensionen relationales Lernen, Kundenportfoliokoordination und Kundenadaptivität hin.

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