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Kundenbeziehungen nach Fusionen und Akquisitionen

Kundenbeziehungen nach Fusionen und Akquisitionen

Martin Clark Grün

84,95 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834925572
84,95 €
IVA incluido
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Sobre IBD

Martin Clark Grün untersucht die Wirkungen der kundenbezogenen Beziehungsgestaltung und Synergierealisierung in der Post Merger Phase auf den M&A-Erfolg anhand einer empirischen Analyse von 206 Unternehmenstransaktionen.

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