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Kunden- und Wettbewerbsorientierung neugegründeter Softwareunternehmen

Kunden- und Wettbewerbsorientierung neugegründeter Softwareunternehmen

Thilo Andreas Müller

78,73 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824477920
78,73 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis einer fundierten theoretischen Analyse führt Thilo Andreas Müller eine empirische Untersuchung zum Zusammenhang zwischen der Kunden- und Wettbewerbsorientierung, dem Erfolg neugegründeter Softwareunternehmen und der Zusammenarbeit der Gründer durch und entwickelt Handlungsempfehlungen für die Praxis.

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