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Kunden-Hersteller-Beziehungen Unter Berucksichtigung Des Marktklimas

Kunden-Hersteller-Beziehungen Unter Berucksichtigung Des Marktklimas

Sandra Teusner

87,03 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834924612
87,03 €
IVA incluido
Disponible

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Sobre IBD

Sandra Teusner untersucht erstmalig die Bedeutung des Branchenumfelds für die Kundenbeziehungsqualität im Bereich Fast Moving Consumer Goods. Hierfür konzipiert sie ein um den Einfluss des Marktklimas erweitertes Modell zur Beziehungsanalyse.

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