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Kulturelle Einflüsse im Beschaffungsmarketing

Kulturelle Einflüsse im Beschaffungsmarketing

Katja Gawlik

95,88 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824480135
95,88 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
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Sobre IBD

Katja Gawlik zeigt, dass die größten Unterschiede hinsichtlich Verhandlungsdauer, Kontaktanbahnung, Beziehungsaufbau, Kommunikations- und Informationsverhalten und nachvertraglicher Beziehungspflege bestehen und leitet Handlungsempfehlungen ab, mit deren Hilfe Akzeptanz- und Verständnisprobleme bei interkulturellen Verhandlungen mit chinesischen und japanischen Partnern vermieden werden können.

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