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Krisenmanagement und Kommunikation

Krisenmanagement und Kommunikation

Arnd Joachim Garth

78,93 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834909480
78,93 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Krisen verursachen wirtschaftlichen Schaden und Reputationsverlust. Unternehmenskrisen werden vor allem dann zu echten Krisen, wenn es in der Kommunikation kriselt. Wie Sie die Kardinalsaufgaben zur Krisenbewältigung beherrschen und Fallen sowie Stolpersteine antizipieren, zeigt dieses Buch. Gelungene Beispiele, Grafiken und Cartoons veranschaulichen den Sachverhalt auf lebendige und kurzweilige Weise.

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