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Konzentration im Sortimentsbuchhandel

Konzentration im Sortimentsbuchhandel

Kerstin Emrich

90,07 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834924582
90,07 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Kerstin Emrich untersucht die Ursachen und Auswirkungen des Konzentrationsprozesses für den Bucheinzelhandel auf der Basis einer umfassenden Markt- und Wettbewerbsanalyse. Neben grundlegenden Strategien und Lösungsansätzen präsentiert die Autorin mit dem Convenience-Konzept eine konkrete, innovative Betriebsform.

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